You’ll often hear me talking about providing my branding clients with images to help them stay visible and connect with clients. But what does that mean in practical terms? I’m sharing some real life examples of how clients are using my photography to boost their sales and marketing.
1. Social media
This is perhaps the most obvious one. Professional photography can really elevate the perception of your brand.
Starting with the simplest action, by showing your face in your profile pictures it humanises your brand. A professional photo shows that you’re a brand that takes their business seriously.
Furthermore, showing your face regularly in your social media is proven to increase engagement. It also builds trust with your target audience, we’ve all heard it before that ‘people buy from people’, but it’s so true - by showing up regularly on your social media pages, your audience will get to know you better, ultimately building trust.
Sumantha is a business coach running Upgrade your Education Business to help tutors and other educators to grow their businesses. She combines her brand photos with great visual content and infographics for a strongly branded Instagram grid.
If you run a product business, like Gemma from Cheeky Little Smiles, then holidays are a great opportunity for promoting offers. We created 12 months of seasonal content to help her boost sales of her beautiful luxury baby journals. Looking at her grid from autumn, you can see how she has combined seasonal images and branded visuals for an effective result.
Whether you’re a service or product business, your website is your virtual shop window. Excellent on-brand professional images are always going to ensure visitors stay longer on your site, take you seriously, and ultimately purchase from you.
Isla & Fraser is an organic baby brand, making beautiful super soft blankets, comforters and clothing. I’ve worked with them over the years to create consistent content that fits their brand values, from hero front page images, to individual product listings.
If you’re a service brand without a physical product, it’s important to use imagery to illustrate what you can offer your clients.
Michaela from Spear Wellbeing Clinic is an amazing reflexologist (I speak from experience as a patient of hers - she honestly has magic hands!) and uses images of each treatment type to illustrate her treatments page. I’m looking forward to working with Michaela again next month as she expands into Chinese Acupuncture, we’ll be creating a portfolio to showcase her new skill.
Aungelique O’Regan runs Bare Brilliance Aesthetics offering a fab range of non-surgical aesthetic treatments from her clinic in Windsor. As soon as you land on her website, you’re greeted by an image of her, also featuring her branding and clinic, alongside a welcome message. Immediately, this builds trust with potential clients as they can see the face behind the brand alongside her skills and experience.
If you’re in business, you’ll know that one of your most powerful tools is your email database. These are people that have purchased from you before or have actively opted in to hear from you. Regular emails help your audience to know you better and keep you top of mind when they’re considering a purchase. After experiencing stress in her law career, Kate Hughes qualified as an accredited meditation teacher. She teaches transformative meditation to help her clients feel happier and healthier. Kate shares tips and updates in her newsletter, illustrated with her brand photos, to build familiarity.
Media coverage in the right publications can help build brand awareness and sales. In addition, when reputable online news and magazine sites share links to your website, it can boost your SEO.
Take a look at any newspaper or magazine and you’ll find it’s rare (if not impossible) to find a page of text without images. If you’re issuing a press release, then professional accompanying imagery significantly increases the likelihood of your story being covered. In fact, national publications are unlikely to include a story without professional photos.
Isla & Fraser have been featured twice in British Vogue. The Feb 2021 edition included a ‘Little Valentines’ article on baby fashion. It featured one our hero shots of their scallop blanket range.
When it was announced that Prince Harry and Meghan would be marrying in Windsor, the Duchess of Cambridge created a gin in celebration. I worked with them on developing a portfolio of images of the Gin&’er gin to accompany the PR. It resulted in significant media coverage, including a piece on Hello! magazine’s website.
Every brand photoshoot begins with a discovery call where we’ll discuss your brand and begin planning your shoot. With more than a decade’s experience running a successful business and a decade in marketing and PR prior to that, I’ll share ideas for using brand imagery to market your business. However you choose to use your images, a portfolio of brand photos is guaranteed to give your sales and marketing a boost. Get in touch today to book your free discovery call or find out more.