The evolution of professional photos: Have studio headshots had their day?

January 12, 2024  •  Leave a Comment

We live in a world dominated by social media, and if you're in business, it's more important than ever to show your face online - your customers and prospective employers want to know who you are.

Should you show your face on your profiles? It's a resounding yes!

Do you need a professional photo? Yes!

Do you need a studio headshot? Maybe not!

Lifestyle-based on-location images are becoming more popular than ever. For entrepreneurs, freelancers and individuals seeking career progression, there is a choice - is a studio portrait or a lifestyle image more appropriate? How will these two styles impact your professional image? And when is a longer personal branding shoot needed?

A smart businesswoman in dressed in black smiles at the camera in a studio setting with white backdropHeadshot or brand photoshoot windsor berkshire 1Classic professional studio headshot photoshoot Windsor Berkshire 1. Studio Headshot: Classic Professionalism

The studio headshot has long been a staple in corporate circles, offering a clean, polished image that conveys professionalism and reliability. However, it is starting to feel more formal, particularly in an era when home-working and smart casual are becoming more common-place.

This style is ideal for situations where a formal, standardised appearance is crucial - particularly corporate websites where a number of individuals need consistency across images.

It's also important important to consider industry standards and expectations. Professions like law, finance, and executive roles often still demand the classic headshot to maintain a traditional and conservative image.

If you're expected to wear a suit and/or tie for your role, or it's going on a corporate website, then a studio headshot may be right for you.

A professional photo of a woman in a white jacket and top in  light and airy space with a pink abstract painting behind herHeadshot or brand photoshoot windsor berkshire 2Lifestyle and location professional brand photoshoot 2. Lifestyle Photos: Letting Personality Shine

In contrast, lifestyle location photos have become increasingly popular, reflecting a shift towards a more personal and approachable brand image. These photos are taken in environments that resonate with the individual's personality and profession, whether it's a coffee shop, your working space, or even outdoors. Lifestyle location photos capture individuals in a more natural state, showcasing their personality, interests, and work style.

For entrepreneurs, creatives, and those in more dynamic industries, lifestyle photos can be a game-changer. It humanises the professional image, making you more relatable to potential clients, collaborators and employers. It's especially effective for those in creative and service-based fields, showcasing not only your skills but also your unique approach to work and life.

A collage of images of the same businesswoman in various office settings and outfitsHeadshot or brand photoshoot windsor berkshire 3A branding photoshoot gives you a variety to of images to improve your sales and marketing whether you're a coach, marketing consultant or own a business 3. Beyond the Headshot: Personal Branding Photoshoots

While a headshot (studio or lifestyle) has an important role, a longer personal branding photoshoot offers a more story-telling approach. This type of photoshoot goes beyond the constraints of a single image, allowing individuals to showcase various facets of their personality, work environment, and even hobbies.

If you run a business, you'll know that you need to be posting regularly to social media. A personal branding shoot gives you a variety of images that illustrate your personality and skills in your business. By showing up regularly with different images, your clients get to know, like and trust you, ultimately increasing your sales.

A personal branding shoot is essential for anyone wishing to establish a strong online presence and connect with their audience on a more personal level.

Conclusion: Choosing the Right Image for Career Success

So, how do you decide which is right for you? Ask yourself:

  • do I need a single image or will I be posting regularly?
  • does my industry have formal/professional expectations?
  • would I like images that tell a story?
  • how much of my personality and skills would I like to demonstrate?

While the classic studio headshot continues to have its place in certain professional spheres, a single lifestyle shot offers a fresh and relatable alternative. For a more comprehensive approach, a personal branding photoshoot gives you the flexibility to tell a story about yourself and your services and skills over time.

If you're still unsure which is right for you, then please book a free discovery call, I'd love to chat about your business and which is most suitable for you. Find out more about headshots and branding photoshoots here.


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